In most cases, outbound links return a 404 when the webmaster of the other site gives a no-follow tag to your site. 4th Stage of Site AuditĪnother section of Screaming Frog Spider report gives you the overall health of all the outbound links. The new page that you are redirecting the users or the canonical link that should get all the SEO values must be clearly defined.Īt the end of this process, no URL on your site should return a 404 error. Whether you have intentionally redirected a page using 301 or just used ‘rel=canonical’ tag, you must be sure that these links are working. You will also revise all the 301 redirects to ensure they don’t a 404 error. However, you audit must not skip this step in this is not the case.Įssentially, this tool first finds out all the links that return a 404 error and then finds all the links within the copy that points to such links. It’s common especially among the old and larger websites to have many broken internal links. In this stage of site audit, you will find all the internal broken links. It’s widely accepted among the SEO specialists that it’s a good practice to carry out this step first on Google Webmaster Tools before using Screaming Frog. All H2s have related terms or synonyms of the keyword All H1s have targeted keywords for the pageĥ. Titles and descriptions are not too long or too shortĤ. Each page has unique meta title and descriptionĢ. This way, it becomes easy for you check the following and take corrective measures wherever necessary:ġ. Screaming Frog SEO Spider collects all these critical information and presents the data on a spreadsheet. In this stage, you get the overall picture of the basic SEO elements – meta title, meta description, keywords, H1s, H2s etc – of every page that you want the search engines to index. A snapshot of your site can also be a good reference point for future use. With this information on hand, you will be able to know the exact amount of work your site needs for it to be error free. The first stage of the audit is to understand thoroughly where your site stands currently. (This article is meant be just an icebreaker and you will discover all the features easily with its intuitive interface.) 1st Stage of Site Audit: Let’s take a look at the four stages of performing a very basic site audit with this tool. HTTP status codes such as 404 errors and 301 redirects.Checking Meta data – meta title, description and keywords – for length and uniqueness.There will be cases where even though a page on your site is error free, there will still be opportunities for improvement.Īmong the various functions that Screaming Frog SEO Spider can perform, the most important ones are:
So once you have fixed these issues, search engines will find your site error free. It points out the exact SEO issues that are affecting your site. So what is Screaming Frog?īasically, Screaming Frog SEO Spider crawls your website just like a search engine does. It’s completely OS independent so you can use it on PC, Mac, or Linux based systems.
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